This is the story of an executive...

Luca is the CEO of a 500 person company

Each dot represents 1 of their 100 engineers

Each of these dots represents 1 of 48,000 hours the engineering team has this quarter

Luca wants the company focused on these 3 critical goals

But 90 days later, none of the goals were accomplished... So what happened?

It turns out a lot less time was actually spent working on each goal

And a lot of time went to unplanned work

But what is unplanned work, and why does it happen?

Unplanned Requests

Luca’s CMO made an unexpected
feature request, pushing back
timelines for planned projects

Technical Debt

Unserved tech debt created
dependencies, and led to
unexpected system outages

Regulatory Changes

An unexpected regulatory change in
Luca’s key market delayed a product
release

Now let's talk about money...

45% of the unplanned requests could have been avoided if the CMO was aligned with the key goals

-$2.16M

-$34.5M

IN UNEXPECTED
ENGINEERING COSTS

IN OPPORTUNITY
COST

25% of the unplanned work could have been avoided by addressing legacy tech debt

-$1.2M

-$19.2M

IN UNEXPECTED
ENGINEERING COSTS

IN OPPORTUNITY
COST

12% of unplanned work was caused by a regulatory change which was unavoidable

-$576K

-$9.2M

IN UNEXPECTED
ENGINEERING COSTS

IN OPPORTUNITY
COST

Luca knows that the company’s velocity depends on identifying roadblocks and focusing time on what matters most

Parable structures and contextualizes workplace data— your first system of record for company time